About Us
Crafting narratives for places with soul
Melting Pot Lab is a creative agency that specialises in digital repositioning for heritage and luxury hospitality brands. We believe the most powerful brands are built on authentic stories — rooted in history, culture, and place.
Our approach blends cinematic storytelling with strategic brand thinking to create experiences that resonate with modern travellers while honouring the legacy of iconic properties.
From visual identity to tone of voice, we craft every detail to ensure your brand speaks with clarity, elegance, and emotional depth.
What We Do
Our Services
Creative Direction
Setting the visual and emotional tone for your brand across every touchpoint — from photography direction to brand world-building.
Visual Identity
Logos, typography systems, colour palettes, and brand guidelines that feel timeless yet contemporary.
Content Production
Cinematic photography, video production, and editorial content that tells your story with emotional depth.
Tone of Voice
Developing a distinctive written voice that captures your brand's personality across all communications.
Brand Strategy
Market positioning, audience insights, and strategic frameworks that guide every creative decision.
Featured Project
Hotel Des Indes
The Hague, Netherlands
A complete digital repositioning for one of the Netherlands' most storied heritage hotels. We crafted a new visual identity and content strategy that honours its 19th-century grandeur while speaking to today's luxury traveller.
Scope
The People
Our Team
Freda
Co-Founder
Talitha
Co-Founder
Get in Touch
Let's create something timeless
Have a heritage property or luxury brand that deserves a story worth telling? We'd love to hear from you.
Start a Conversationhello@meltingpotlab.com